Search Engine Marketing (SEM)
Unique Websites Melbourne Search Engine Marketing (SEM) services for Melbourne
based businesses. You can turn your website into an instant sales machine with our
Search Engine Marketing service.
Simply put, we will get your website listed on page 1 of Google, Yahoo or Bing....and
get lots of customers to come to your new website.
That’s it! The concept is simple - and it works every time.
For the full story though please read on...
Everyone knows that Search Engines are the new Yellow Pages. Remember when you just
had to be listed there? Well, now Search Engines ARE the new business directory,
and yes - you just have to be listed with them now the same way you used to just
have to be in the old directories.
Search Engine Marketing, commonly abbreviated to SEM, is the process of advertising
your business website on the major search engine websites. Unfortunately though,
it’s not quite as straight-forward as simply placing your ad for the year.
Instead it is done by creating many compelling short text ads, linking them to relevant
keywords and phrases, getting them published on a search engine website, and then
paying the search engine every time someone clicks on your ad to go to your website.
This method is also sometimes referred to as Pay Per Click (abbreviated to PPC).
It sounds easy in theory, and while you can actually do this yourself - you will
in all probability end up paying too much per click, and spend far too much time
administering your campaigns and your bids (yes, they all use a real-time auction
system). That’s why there are companies like us that specialise in doing this work
for our clients – a little bit like having your own digital ad agency.
Trouble is, while there are many companies out there that can help you do this,
they may not have the regional expertise to get you the lowest cost-per-click and
the highest result.
That’s where
Unique Websites Melbourne
is different. Our knowledge of the
Melbourne
area both online and offline ensures we can create the most cost effective and results
effective marketing campaigns to get you onto page 1 – and keep you there.
Our SEM service doesn’t end there though.
We constantly monitor and change your campaigns to ensure the results keep flowing.
Our SEM experts will also recommend any changes to your website content, traffic
flow, or site layout that may be helpful to convert the highest possible number
of clicks into actual walk-in, telephone and email enquiries for your business.
Don’t be “Not happy! – Jan!”
Have a chat to us today about turning your website
into a sales machine through SEM!